# Prof. Scott Galloway on the app as a marketing tool

1 Faculty News May 19, 2014 ![AdAge logo](/sites/default/files/styles/246w/public/assets/images/con_031780.jpg?itok=y4RJwWXu)>

Excerpt from [AdAge](http://adage.com/article/news/marketers-crack-mobile/293249/) -- "But releasing an app pits brands against the commandeering forces of social media and games. 'Unless you have something that's an incredible application in terms of utility, it's just a tree falling in the forest,' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at NYU. 'No one hears it.'"

[Read more](http://adage.com/article/news/marketers-crack-mobile/293249/)