# Prof. Adam Alter's new book, "Drunk Tank Pink," is featured

1 Faculty News March 1, 2013 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](http://www.fastcompany.com/3005163/drunk-tank-pink) -- "In the new book Drunk Tank Pink, professor [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) of New York University's Stern School of Business examines the psychological cues that guide behavior, such as the use of the color in jails to calm the unruly inebriated."

[Read more](http://www.fastcompany.com/3005163/drunk-tank-pink)