# Adam Alter's research on mobile apps and happiness is referenced, from his book, "Irresistible"

1 Faculty News June 15, 2017 ![VentureBeat  logo](/sites/default/files/styles/246w/public/assets/images/con_044601.jpg?itok=qL95Ew3-)>

Excerpt from [VentureBeat](https://venturebeat.com/2017/06/15/what-are-happy-apps-and-why-should-advertisers-care/) -- "[Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), a marketing professor at NYU-Stern, tries to explain this in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. He cites a 2015 study that shows 6 in 10 people (59 percent) admit they are dependent on social media sites but say their reliance on these sites ultimately makes them unhappy."

[Read more](https://venturebeat.com/2017/06/15/what-are-happy-apps-and-why-should-advertisers-care/)