# In an op-ed, Prof. Adam Alter explains the connection between colors and perception

1 Faculty News March 21, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_030878.jpg?itok=yZEL47p9)>

Excerpt from [Slate](http://www.slate.com/articles/double_x/doublex/2013/03/new_book_drunk_tank_pink_argues_red_is_the_color_for_dating_profiles.html) -- "It seems crazy to suggest that the same person can be luckier in love because she wears a red T-shirt, that the same football player becomes more aggressive when he dons a black uniform, and that strongmen become weak in the presence of pink paint—but, at least as far as experimental evidence goes, those effects are real."
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Read more](http://www.slate.com/articles/double_x/doublex/2013/03/new_book_drunk_tank_pink_argues_red_is_the_color_for_dating_profiles.html)

Additional coverage appeared on the [Daily Mail](http://www.dailymail.co.uk/femail/article-2297158/Red-alert-How-color-woman-wears-online-dating-profile-photo-affect-chances-meeting-Mr-Right.html?ito=feeds-newsxml) and [MSN Now](http://now.msn.com/drunk-tank-pink-book-says-wear-red-in-your-online-dating-profile-pic).