# Prof. Adam Alter's new book "Drunk Tank Pink" is featured

1 Faculty News March 1, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_040096.jpg?itok=Yvtra_rK)>

Excerpt from [Smithsonian Magazine](http://www.smithsonianmag.com/arts-culture/How-Gorillas-Emerged-From-Africa-and-More-New-and-Notable-Books-192138771.html) -- "[Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) covers the ways that names, labels, symbols, people, culture and many other factors affect our brains."

[Read more](http://www.smithsonianmag.com/arts-culture/How-Gorillas-Emerged-From-Africa-and-More-New-and-Notable-Books-192138771.html)