# Prof. Adam Alter is interviewed about his new book, "Drunk Tank Pink"

1 Faculty News April 5, 2013 ![NPR logo](/sites/default/files/styles/246w/public/assets/images/con_030855.jpg?itok=Ti1_93MD)>

Excerpt from [NPR](http://www.npr.org/templates/story/story.php?storyId=176339686) -- "In his new book Drunk Tank Pink [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), an assistant professor of psychology and marketing at NYU, explains how subtle cues, such as the sound of someone's name or the color of a room, can influence behaviors and thoughts."

[Listen here](http://www.npr.org/templates/story/story.php?storyId=176339686)