# Prof. Anindya Ghose is interviewed about digital advertising

1 Faculty News March 19, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_033472.jpg?itok=coe9L0XV)>

Excerpt from [Business 2 Community](http://www.business2community.com/marketing/data-consumer-preference-future-marketing-0816367#!AEW1I) -- "A lot of consumers – particularly Gen Y, Gen Z and to a certain extent Gen X – are quite open to marketing. They know that in order to use a free app, or to use a particular service, they’ll be exposed to ads. They accept this as a fact of life. But they want those ads to be relevant to them, and they’re willing to disclose information about themselves to ensure that happens."

[Read more](http://www.business2community.com/marketing/data-consumer-preference-future-marketing-0816367#!AEW1I)