# Assistant Dean Isser Gallogly comments on Stern's personal expression essay option

1 School News August 1, 2014 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2014/08/03/education/edlife/business-schools-add-admissions-bells-and-whistles.html) -- "Option B asks applicants to describe themselves using 'almost any method to convey your message.'...Because this is business school, not 'America’s Got Talent,' prepared submissions — videos, slides, songs, art projects — matter more for the insight they offer than the artistry they display. 'This is definitely not a creativity contest,' says Isser Gallogly, assistant dean of M.B.A. admissions at Stern."

[Read more](http://www.nytimes.com/2014/08/03/education/edlife/business-schools-add-admissions-bells-and-whistles.html)