# Prof. Scott Galloway on the importance of technology for retailers

1 Faculty News July 8, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg TV](http://www.bloomberg.com/video/retailers-using-technology-to-reach-shoppers-wuJ0IRrlTtWUfy6S24uoRg.html) -- "All the research shows that, effectively, once you get a consumer to buy from more than one channel - get someone to buy from the side in addition to the store or from a catalog, they immediately begin purchasing more."

[Watch the video](http://www.bloomberg.com/video/retailers-using-technology-to-reach-shoppers-wuJ0IRrlTtWUfy6S24uoRg.html)