# Prof. Sam Craig on the market for upscale movie theaters such as SuperLux in Boston

1 Faculty News June 14, 2013 ![Boston Globe logo](/sites/default/files/styles/246w/public/assets/images/con_030922.jpg?itok=mRV2WGZx)>

Excerpt from [Boston Globe](http://www.bostonglobe.com/business/2013/06/14/the-luxe-life-goes-movies/CeN7lTjYEgWYUBpEsTNEJI/story.html) -- "The amenities at SuperLux and similar movie houses represent an escalation in the competition, said [Sam Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig), director of the entertainment, media, and technology program at New York University’s Stern School of Business. 'The market is segmented. People want a more elite experience,' he said. 'Theaters are finding ways to enhance the experience, but for a segment that’s willing to pay more.'”

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