# BuzzFeed Founder & CEO Jonah Peretti's comments at a fireside chat at Stern are highlighted

1 School News February 22, 2016 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](http://www.fastcompany.com/3056365/most-innovative-companies/buzzfeeds-quest-for-impact-in-the-viral-news-era) -- "'What matters most, and what all these metrics should try and point to is impact,' Peretti said during a presentation at NYU's Stern Business School. 'Does it have an impact on people's actual lives, are people using the content, is it something that matters to them? We've been thinking a lot about how do we measure impact.'"

[Read more](http://www.fastcompany.com/3056365/most-innovative-companies/buzzfeeds-quest-for-impact-in-the-viral-news-era)