# Prof. Melissa Schilling on Google's expansion into new industries

1 Faculty News February 28, 2014 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/con_034412.gif?itok=MRidxYS3)>

Excerpt from [CNBC](http://www.cnbc.com/id/101453496) -- "Given Google's massive toehold in its core moneymaking market, analysts say the company isn't yet betting the farm. 'It's not like \[Tesla Motors co-founder\] Elon Musk building a big factory and hoping that he can sell enough cars to pay it off—none of Google's moves are costly enough to threaten the cash cow,' said NYU's [Schilling](http://www.stern.nyu.edu/faculty/bio/melissa-schilling), noting that by not just doubling down on search, Google is making sure it will be around no matter in what direction the world will shift."

[Read more](http://www.cnbc.com/id/101453496)