# Prof. Tulin Erdem's testimony in the Apple v. Samsung trial is mentioned

1 Faculty News April 22, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_041821.jpg?itok=N3bHLRNd)>

Excerpt from [CNET](http://www.cnet.com/news/google-agreed-to-pony-up-for-samsungs-defense-against-apples-patent-infringement-claims/) -- "NYU Stern School of Business professor [Tulin Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem), meanwhile, on Friday also testified that she conducted her own studies, using eye tracking, to determine what devices consumers would buy. She concluded that Apple's patented features didn't boost desire for Samsung's products."

[Read more](http://www.cnet.com/news/google-agreed-to-pony-up-for-samsungs-defense-against-apples-patent-infringement-claims/)

Additional coverage appeared on [CBS News](http://www.cbsnews.com/news/google-agreed-to-pay-for-samsungs-defense-against-apple/).