# Prof. Scott Galloway says one in five fashion brands still lack e-commerce capability

1 Faculty News October 13, 2011 ![Vogue logo](/sites/default/files/styles/246w/public/assets/images/con_032005.jpg?itok=cNIqeW6J)>

Excerpt from [Vogue](http://www.vogue.co.uk/news/2011/10/13/burberry-named-most-digitally-competent-fashion-brand) -- "Most fashion brands still approach digital as a series of pet projects rather than presenting a coherent multi-platform strategy. Although 94 percent of brands in the Index have a presence on Facebook, one in five still lacks e-commerce capability." Additional coverage appeared in [FashionEtc](http://fashionetc.com/news/fashion/3459-burberry-digitally-competent-luxury-brands), [Fashionista](http://fashionista.com/2011/10/here-are-the-top-ten-fashion-brands-that-are-conquering-the-digital-realm-plus-the-brands-that-arent-and-should-be/), [Style Clone](http://styleclone.com/21428/fashion-house-burberry-is-given-genius-status/), [The Telegraph](http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8822760/Burberry-named-most-digitally-competent-luxury-brand.html) and [Business of Fashion](http://www.businessoffashion.com/2011/10/fashion-2-0-l2-study-reveals-shortfalls-in-digital-competence.html).

[Read more](http://www.vogue.co.uk/news/2011/10/13/burberry-named-most-digitally-competent-fashion-brand)