# In an op-ed Prof. Jacob Jacoby says Obama & Democrats must adopt new communication strategies

1 Faculty News October 24, 2011 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/jacob-jacoby/twofaced-attacks-require-_b_1029236.html) -- "To move the electorate, an effective response requires adopting more rational, scientifically-based communication strategies, regrettably, something missing from the 2010 campaign."

[Read more](http://www.huffingtonpost.com/jacob-jacoby/twofaced-attacks-require-_b_1029236.html)