# Prof. Arun Sundararajan on how Netflix can win back customers

1 Faculty News October 26, 2011 ![](/sites/default/files/styles/246w/public/assets/images/con_030509.jpg?itok=lWhs8PD7)>

Excerpt from [New York Daily News](http://www.nydailynews.com/money/2011/10/26/2011-10-26_netflix_should_return_to_prefiasco_price_points_or_consider_lowering_delivery_pr.html) -- "Netflix needs to get into damage control mode, perhaps by offering back the old pricing plans, maybe even discounting it."

[Read more](http://www.nydailynews.com/money/2011/10/26/2011-10-26_netflix_should_return_to_prefiasco_price_points_or_consider_lowering_delivery_pr.html)