# Prof. Adam Alter's research finds having an easy-to-pronounce name can help you succeed

1 Faculty News February 17, 2012 ![MSNBC logo](/sites/default/files/styles/246w/public/assets/images/con_030725.jpg?itok=1TPLKUHG)>

Excerpt from [MSNBC](http://lifeinc.today.msnbc.msn.com/_news/2012/02/17/10435303-how-to-get-ahead-at-work-use-an-easy-to-pronounce-name) -- “'People tend to feel more positive about things that are easy to process mentally, and with work colleagues that means better relationships,' said [Ad­am L. Al­ter](http://w4.stern.nyu.edu/faculty/bio/adam-alter), an assistant professor of marketing at New York University’s Stern School of Business."

[Read more](http://lifeinc.today.msnbc.msn.com/_news/2012/02/17/10435303-how-to-get-ahead-at-work-use-an-easy-to-pronounce-name)

Additional coverage appeared in [The Globe and Mail](http://www.theglobeandmail.com/life/food-and-wine/wine/beppi-crosariol/if-the-wine-is-hard-to-pronounce-is-it-worth-more/article2345309/).