# Prof. Samuel Craig on companies profiting from dead celebrities

1 Faculty News February 21, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_030601.jpg?itok=GeJte3i1)>

Excerpt from [Bloomberg Businessweek](http://www.businessweek.com/management/dead-celebrities-and-the-profit-motive-an-ethics-primer-02212012.html) -- "Rule No. 1, however, is never, ever price gouge. 'You don’t want to be viewed as taking advantage of a tragic situation,' [Craig](http://w4.stern.nyu.edu/faculty/bio/c-samuel-craig) says."

[Read more](http://www.businessweek.com/management/dead-celebrities-and-the-profit-motive-an-ethics-primer-02212012.html)