# People with easy-to-pronounce names are likely to be favored according to Prof. Alter's research

1 Faculty News February 24, 2012 ![WIRED logo](/sites/default/files/styles/246w/public/assets/images/con_032348.jpg?itok=Wszefc-R)>

Excerpt from [WIRED](http://www.wired.com/wiredscience/2012/02/name-pronunciation-success/) -- "'When we can process a piece of information more easily, when it’s easier to comprehend, we come to like it more,' said psychologist [Adam Alter](http://w4.stern.nyu.edu/faculty/bio/adam-alter) of New York University."
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Read more  ](http://www.wired.com/wiredscience/2012/02/name-pronunciation-success/)