# Prof. Sinan Aral's research on Facebook-app adoption is cited

1 Faculty News February 26, 2012 ![AdAge logo](/sites/default/files/styles/246w/public/assets/images/con_031780.jpg?itok=y4RJwWXu)>

Excerpt from [Advertising Age](http://adage.com/article/digital/waiting-twitter-election-waiting/232965/) -- "Internet-specific evidence on the importance of personalized messages was observed by New York University Professor [Sinan Aral](http://www.stern.nyu.edu/faculty/bio/sinan-aral), in a rare experimental study of Facebook-app adoption."

[Read more](http://adage.com/article/digital/waiting-twitter-election-waiting/232965/)