# Prof. Vasant Dhar on NYU Stern's new digital marketing specialization

1 School News February 28, 2012 ![New York Post logo](/sites/default/files/styles/246w/public/assets/images/con_031743.jpg?itok=0h5FlsRq)>

Excerpt from [New York Post](http://web-docs.stern.nyu.edu/pa/nypost_digitalmarketing.pdf) -- "'We were getting signals from employers that they would like people trained in this area - those who can think strategically in the digital world and who have the skills to deal with the challenges that come from kind of data that this world generates,' says [Dhar](http://w4.stern.nyu.edu/faculty/bio/vasant-dhar)."

[Read more](http://web-docs.stern.nyu.edu/pa/nypost_digitalmarketing.pdf)