# Prof. Priya Raghubir on the psychology behind supermarkets

1 Faculty News February 28, 2012 ![NBC logo](/sites/default/files/styles/246w/public/assets/images/con_031344.jpg?itok=IYZi1zrg)>

Excerpt from [NBC](http://www.nbcnewyork.com/video/#!/on-air/as-seen-on/Supermarket-Psychology/140793583) -- "Even if there is no price promotion on items on an end-of-aisle display, many consumers assume there is."
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Read more  ](http://www.nbcnewyork.com/video/#!/on-air/as-seen-on/Supermarket-Psychology/140793583)