# An interview with Prof. Baruch Lev on his new book, "Winning Investors Over"

1 Faculty News March 1, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_034661.gif?itok=JWOTeDdT)>

Excerpt from [IR Update](http://web-docs.stern.nyu.edu/pa/baruch_lev_niri.pdf) -- "Over the years, listening to corporate executives and observing what they do, I have concluded that many are captive to a web of misperceptions about the workings of capital markets."

[Read more](http://web-docs.stern.nyu.edu/pa/baruch_lev_niri.pdf)