# Prof. Eitan Muller on Apple's marketing strategy for the iPad3 release

1 Faculty News March 5, 2012 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](http://www.washingtonpost.com/business/technology/apples-ipad-price-hits-a-sweet-spot-between-popularity-and-profits/2012/03/05/gIQAHD3ftR_story.html) -- "'With the iPad, Apple is relying on the fact that they have a package to offer with the iPhone, iPod and laptop at home and all the content under that umbrella,' said [Eitan Muller](http://www.stern.nyu.edu/faculty/bio/eitan-muller)."

[Read more](http://www.washingtonpost.com/business/technology/apples-ipad-price-hits-a-sweet-spot-between-popularity-and-profits/2012/03/05/gIQAHD3ftR_story.html)