# Prof. Scott Galloway on L2's recent Digital IQ ranking of luxury jewelery and watch brands

1 Faculty News March 7, 2012 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/63f6ba56-614b-11e1-8a8e-00144feabdc0.html#axzz1oTYsZYc5) -- "From a distribution perspective, watch and jewelery brands have traditionally sold through third-party retailers that not only manage inventory but also the relationship with the end consumer. The shift to digital requires both a shift in operations to facilitate a direct-to-consumer selling channel and a much larger strategy for managing these relationships"

[Read more  ](http://www.ft.com/intl/cms/s/0/63f6ba56-614b-11e1-8a8e-00144feabdc0.html#axzz1oTYsZYc5)