# MBA student Brian Shimmerlik’s TaxiTreats venture is featured for winning NYC Next Idea competition

1 School News March 22, 2012 ![New York Post logo](/sites/default/files/styles/246w/public/assets/images/con_031743.jpg?itok=0h5FlsRq)>

Excerpt from [New York Post](http://www.nypost.com/p/news/local/this_is_cab_fare_U5ibESPALBwhqEymB895lN?utm_medium=rss&utm_content=Local) -- "A plan to put vending machines — selling energy drinks, snack bars, breath mints, gum and even pain relievers — inside yellow cabs won rave reviews yesterday at a city-sponsored contest for new business ideas."

[Read more](http://www.nypost.com/p/news/local/this_is_cab_fare_U5ibESPALBwhqEymB895lN?utm_medium=rss&utm_content=Local)