# Prof. Sam Craig on marketing efforts for "The Hunger Games"

1 Faculty News March 22, 2012 ![Reuters logo](/sites/default/files/styles/246w/public/assets/images/con_030503.jpg?itok=0OAgrDF0)>

Excerpt from [Reuters](http://www.reuters.com/video/2012/03/22/number-crunching-the-hunger-games?videoId=232167266&videoChannel=3) -- "You've got trailers for the web, you've got games for the iPhone, you've got Twitter, you've got Facebook and they did one clever thing: they had a contest, they invited some fans to the set to get them involved so these kids are really honored to be there and they want to tell everyone else."

[Read more](http://www.reuters.com/video/2012/03/22/number-crunching-the-hunger-games?videoId=232167266&videoChannel=3)