# Prof. Priya Raghubir's "denomination effect" is cited

1 Faculty News April 1, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_035198.gif?itok=I_kFjlmy)>

Excerpt from [All You Magazine](http://web-docs.stern.nyu.edu/pa/allyou_raghubir_april2012.pdf) -- "Research \[by Professor [Priya Raghubir](http://w4.stern.nyu.edu/faculty/bio/priya-raghubir)\] shows that you might be less likely to break a $50 bill for a spur-of-the-moment purchase than smaller currency."

[Read more](http://web-docs.stern.nyu.edu/pa/allyou_raghubir_april2012.pdf)