# Prof. Tom Meyvis on New Balance promoting its US-produced running shoe

1 Faculty News April 4, 2012 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2012/04/05/business/media/new-balance-celebrates-its-homemade-footprint.html?_r=1&scp=1&sq=jane%20levere&st=cse) -- "[Tom Meyvis](http://www.stern.nyu.edu/faculty/bio/tom-meyvis), an associate professor of marketing at the New York University Stern School of Business, warned, however, that although running-shoe buyers might say they care where merchandise was made, 'in a concrete shopping situation, a lot of ideals don’t matter that much anymore. Features such as price and design have a bigger impact.'"

[Read more](http://www.nytimes.com/2012/04/05/business/media/new-balance-celebrates-its-homemade-footprint.html?_r=1&scp=1&sq=jane%20levere&st=cse)