# Prof. Arun Sundararajan on the Apple price-fixing case and the demise of traditional publishing

1 Faculty News April 13, 2012 ![MSNBC logo](/sites/default/files/styles/246w/public/assets/images/con_030725.jpg?itok=1TPLKUHG)>

*April 13, 2012*

Excerpt from [MSNBC](http://marketday.msnbc.msn.com/_news/2012/04/13/11166174-e-book-lawsuit-pressures-publishers-boosts-amazon#comments) -- "As the balance of power tilts even more toward the Kindle platform, book publishers will lose bargaining power, \[[Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan)\] added, and eventually, as it gathers more market power, Amazon.com will be able to raise prices."

[Read more](http://marketday.msnbc.msn.com/_news/2012/04/13/11166174-e-book-lawsuit-pressures-publishers-boosts-amazon#comments)

*April 11, 2012*

Excerpt from [MSNBC](http://marketday.msnbc.msn.com/_news/2012/04/11/11140844-us-says-apple-publishers-conspired-to-fix-prices?lite) -- "New York University’s [Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan) said the lawsuit doesn’t represent too big an issue for Apple, as it is not a market leader in the e-books space. Amazon.com has about two-thirds of the market, compared to about 10 percent for Apple, he said."

[Read more](http://marketday.msnbc.msn.com/_news/2012/04/11/11140844-us-says-apple-publishers-conspired-to-fix-prices?lite)