# Prof. Tulin Erdem observes changes in classic advertising agencies

1 Faculty News May 1, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_035980.gif?itok=bsZEXgQC)>

Excerpt from [CRM Magazine](http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Marketing-and-Advertising-Agencies-Blur-the-Lines-81865.aspx) -- "'Everything is about the integration across different communication channels, and many classic advertising agencies now offer consulting or creative services in all domains,' [Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem) observes."

[Read more](http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Marketing-and-Advertising-Agencies-Blur-the-Lines-81865.aspx)