# Prof. Samuel Craig on the options for online TV content providers

1 Faculty News May 2, 2012 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/life/why-hulu-may-not-always-be-free) -- "If you sell more ad time you increase the clutter, it becomes less desirable as a watching experience place for consumers. So you're ultimately between a rock and a hard place."

[Read more](http://www.marketplace.org/topics/life/why-hulu-may-not-always-be-free)