# Prof. Melissa Schilling is featured for her research on cognitive insight

1 Faculty News May 8, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_036033.gif?itok=YSgD2CCT)>

Excerpt from [IEDP blog](http://www.iedp.com/Blog/Cognitive_Thinking_Strategy_Creation) -- "What brings about the ‘aha’ moment, when the strategy puzzle suddenly falls into place? [Melissa Schilling](http://www.stern.nyu.edu/faculty/bio/melissa-schilling) of NYU Stern School of Business, has studied this process and discovered that often it happens when an unlikely association of ideas occurs through a random yet purposeful search that then creates a ‘shortcut’ to seeing a new pattern or system."

[Read more  ](http://www.iedp.com/Blog/Cognitive_Thinking_Strategy_Creation)