# Prof. Justin Kruger's co-authored research on how the rate of consumption affects pleasure is cited

1 Faculty News May 11, 2012 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://online.wsj.com/article/SB10001424052702304203604577396212278727638.html?mod=googlenews_wsj) -- People rush through experiences because they don't realize that slowing down consumption leads to more pleasure, a study \[by [Justin Kruger](http://www.stern.nyu.edu/faculty/bio/justin-kruger) and co-authors\] finds.

[Read more](http://online.wsj.com/article/SB10001424052702304203604577396212278727638.html?mod=googlenews_wsj)