# Prof. Roy Smith on why mattresses fit the private-equity profile

1 Faculty News May 14, 2012 ![Barron's logo](/sites/default/files/styles/246w/public/assets/images/con_031072.jpg?itok=FtY-yu99)>

Excerpt from [Barron's](http://online.barrons.com/article/barrons_cover.html#articleTabs_article%3D1) -- "Mattresses fit the private-equity profile because they had well-known brands with customer loyalty and ample cash flow to support large debt loads, says [Roy C. Smith](http://www.stern.nyu.edu/faculty/bio/roy-smith), a professor of entrepreneurship and finance at NYU Stern School of Business."

[Read more](http://online.barrons.com/article/barrons_cover.html#articleTabs_article%3D1)