# Prof. Aswath Damodaran on the market value of Facebook

1 Faculty News May 18, 2012 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times Dealbook blog](http://dealbook.nytimes.com/2012/05/18/after-a-lackluster-debut-facebook-must-prove-itself-to-investors/) -- "'At $100 billion, everything has to go according to plan,' said [Aswath Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran), a professor of finance at the New York University Stern School of Business. He thinks the company could be worth about a third less."

[Read more  ](http://dealbook.nytimes.com/2012/05/18/after-a-lackluster-debut-facebook-must-prove-itself-to-investors/)
Additional coverage appeared in [Seattle Times](http://seattletimes.nwsource.com/html/businesstechnology/2018240486_facebook19.html), [Dallas News](http://www.dallasnews.com/incoming/20120518-after-flat-debut-facebook-must-prove-itself.ece), [TodayOnline.com](http://www.todayonline.com/Hotnews/EDC120520-0000011/Saving-Face%28book%29), [MarketWatch](http://www.marketwatch.com/story/bullish-on-mlps-facebooks-valuation-2012-05-21), [Barron's](http://online.barrons.com/article/SB50001424053111904571704577410421435718852.html?mod=BOL_hpp_mag) and [Reuters blog](http://blogs.reuters.com/felix-salmon/2012/05/18/counterparties-facebooks-stock-price-is-a-number/).