# "Winning Investors Over" by Prof. Baruch Lev is reviewed

1 Faculty News May 29, 2012 ![Strategy and Business logo](/sites/default/files/styles/246w/public/assets/images/con_032862.jpg?itok=iS64SU8w)>

Excerpt from [Strategy + Business](http://www.strategy-business.com/article/12209b?gko=4f8b3) -- "The author’s take on corporate social responsibility (CSR) is particularly insightful. ... [Lev](http://w4.stern.nyu.edu/faculty/bio/baruch-lev) argues that firms should undertake CSR initiatives only if the initiatives can provide a unique contribution on the basis of the firm’s capabilities."

[Read more  ](http://www.strategy-business.com/article/12209b?gko=4f8b3)