#  "Bounded awareness," a term coined by Prof. Dolly Chugh, is referenced

1 Faculty News June 13, 2012 ![Harvard Business Review logo](/sites/default/files/styles/246w/public/assets/images/con_032358.jpg?itok=cHztGP4H)>

Excerpt from [Harvard Business Review](http://blogs.hbr.org/cs/2012/06/how_did_i_miss_that_jamie_dimo.html)-- "In 2005, Professor [Dolly Chugh](http://w4.stern.nyu.edu/faculty/bio/dolly-chugh) of the Stern School of Business at New York University and I coined the term "bounded awareness" to refer to the systematic human tendency to fail to perceive and process important information that is easily available to us."

[Read more](http://blogs.hbr.org/cs/2012/06/how_did_i_miss_that_jamie_dimo.html)