# Prof. Aswath Damodaran's research on Equity Risk Premiums is highlighted

1 Faculty News June 29, 2012 ![CFO Magazine logo](/sites/default/files/styles/246w/public/assets/images/con_036148.gif?itok=JlCudNc0)>

Excerpt from [CFO Magazine](http://www3.cfo.com/blogs/banking-cap-markets/banking--capital-markets/2012/06/the-real-reason-companies-aren%E2%80%99t-investing) -- "As [Aswath Damodaran](http://w4.stern.nyu.edu/faculty/bio/aswath-damodaran), professor of New York University defines it, the ERP is the 'extra return that investors collectively demand for investing their money in stocks instead of holding it in a riskless or close-to-riskless investment.'"

[Read more](http://www3.cfo.com/blogs/banking-cap-markets/banking--capital-markets/2012/06/the-real-reason-companies-aren%E2%80%99t-investing)