# Prof. Hershfield on the controversy surrounding fast food & soft drink sponsorship of the Olympics

1 Faculty News July 21, 2012 ![Barron's logo](/sites/default/files/styles/246w/public/assets/images/con_031072.jpg?itok=FtY-yu99)>

Excerpt from [Barron's](http://online.barrons.com/article/SB50001424053111904346504577531023105810472.html?mod=googlenews_barrons) -- "'They have always advertised at the Olympics, but the climate is just different now,' says [Hal Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), assistant professor of marketing at the NYU Stern School of Business. He think this kind of backlash could spread to the US"

[Read more](http://online.barrons.com/article/SB50001424053111904346504577531023105810472.html?mod=googlenews_barrons)