# Prof. Adam Alter's research, finding an easy-to-pronounce name can help you succeed, is featured

1 Faculty News July 22, 2012 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times Magazine](http://www.nytimes.com/interactive/2012/07/22/magazine/the-one-page-magazine.html?ref=magazine) -- "Good news, Shermans: according to a new study, people with easier-to-pronounce surnames occupy higher positions in law firms, particularly 4 to 15 years out of law school, when the likelihood of making partner is most variable."

[Read more](http://www.nytimes.com/interactive/2012/07/22/magazine/the-one-page-magazine.html?ref=magazine)