# Prof. Baruch Lev on Facebook's earnings call

1 Faculty News July 23, 2012 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2012-07-23/facebook-earnings-call-offers-shot-at-rebuilding-image-after-ipo.html) -- "Facebook officials will need to convey confidence without making promises they can’t keep, said [Baruch Lev](http://www.stern.nyu.edu/faculty/bio/baruch-lev), a professor at New York University Stern School of Business and author of 'Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price."

[Read more](http://www.bloomberg.com/news/2012-07-23/facebook-earnings-call-offers-shot-at-rebuilding-image-after-ipo.html)

Additional coverage appeared in [Bloomberg Businessweek](http://www.businessweek.com/news/2012-07-23/facebook-earnings-call-offers-shot-at-rebuilding-image-after-ipo).