# Prof. Scott Galloway on PPR and Yoox Group’s joint e-commerce venture

1 Faculty News August 3, 2012 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/3759c154-dcb2-11e1-a304-00144feab49a.html#axzz22mDdCSrn) -- "In the short term this is good for everyone. Yoox will have a huge stock pop, and PPR will be able to scale their e-commerce operations and ramp up their skills and data very quickly. The long-term risk lies in the fact there may be a lack of differentiation because of working with a partner that also works with third-party brands, though the structure seems to mitigate against that."

[Read more](http://www.ft.com/intl/cms/s/0/3759c154-dcb2-11e1-a304-00144feab49a.html#axzz22mDdCSrn)