# Prof. Hal Hershfield on the Ad Council’s campaign to promote dental health among children

1 Faculty News August 13, 2012 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2012/08/14/business/media/ad-council-campaign-helps-children-brush-teeth-for-2-minutes.html?_r=1) -- "[Hal E. Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), an assistant professor of marketing at the Stern School of Business at New York University, said the campaign would be more effective if it offered more than 14 videos..."

[Read more](http://www.nytimes.com/2012/08/14/business/media/ad-council-campaign-helps-children-brush-teeth-for-2-minutes.html?_r=1)