# Prof. Anindya Ghose on financial advisors’ use of social media

1 Faculty News August 17, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_037243.gif?itok=E_sg5_5Q)>

Excerpt from [FundFire](http://fundfire.com/pc/397591/44911) (A Financial Times Service) -- "A way that financial advisors can build trust is by focusing their social media efforts on 'allowing people to get to know them,' according to [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose)..."

[Read more](http://fundfire.com/pc/397591/44911)