# Prof. Irv Schenkler on fallout from the Hollister models' behavior in South Korea

1 Faculty News September 10, 2012 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBCNews.com](http://bottomline.nbcnews.com/_news/2012/09/10/13782834-hollister-models-mock-asians-at-south-korea-grand-opening?lite) -- "Paradoxically, the controversy possibly could help Hollister, said NYU Stern School of Business management communication professor [Irving Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler). “I think there’s a category for certain brands known as rebellious brands,” he said, pointing out that retailers like Calvin Klein and Nike have embraced provocative images and figures."

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