# Prof. Arun Sundararajan on Walmart’s decision to stop selling Amazon’s Kindle

1 Faculty News September 21, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_033147.jpg?itok=BcVAX7Vn)>

Excerpt from [The Daily](http://www.thedaily.com/article/2012/09/21/092112-biz-kindle-stock/) -- "[Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a digital strategy professor at New York University’s Stern School of Business, said Kindle sales were probably a low-margin business for Walmart, though the shift had deeper strategy behind it. 'It’s not surprising,' he said. 'Every time Walmart sells a Kindle, it benefits Amazon far more than it benefits Walmart.'"

[Read more](http://www.thedaily.com/article/2012/09/21/092112-biz-kindle-stock/)