# Prof. Anindya Ghose gives advice to Indian entrepreneurs at the ISB Digital Summit

1 Faculty News November 14, 2012 ![](/sites/default/files/styles/246w/public/assets/images/con_038468.gif?itok=FDQUImHQ)>

Excerpt from [YourStory](http://yourstory.in/2012/11/care-about-analytics-prof-anindya-ghose-of-nyu-stern-to-indian-entrepreneurs/) -- “My advice to them would be care about analytics. In a world where top level strategy doesn’t matter so much any more, what is going to matter is given the data sets that are being generated, invest in resources within your company to mine that data using tools to identify trends and usage patterns.”

[Read more](http://yourstory.in/2012/11/care-about-analytics-prof-anindya-ghose-of-nyu-stern-to-indian-entrepreneurs/)

Additional coverage appeared on [EnterepreneurHeat](http://www.entrepreneurheat.com/2012/11/14/care-about-analytics-prof-anindya-ghose-of-nyu-stern-to-indian-entrepreneurs/).