# Prof. Bryan Bollinger on patterns of solar power adoption

1 Faculty News November 30, 2012 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2012/12/01/business/energy-environment/solar-industry-borrows-a-page-and-a-party-from-tupperware.html?_r=0) -- "'If you can talk to someone who’s gone through it who has a positive view, then they could really alleviate some of the concerns,' said Bryan Bollinger, an assistant professor of marketing at the Stern School of Business at New York University who has studied patterns of solar adoption."

[Read more](http://www.nytimes.com/2012/12/01/business/energy-environment/solar-industry-borrows-a-page-and-a-party-from-tupperware.html?_r=0)