# In a contributed article, Professor Anika Sharma shares how brands can leverage consumer spending trends ahead of Valentine's Day

1 Faculty News February 11, 2019 ![ AdAge India logo](/sites/default/files/styles/246w/public/assets/images/adage-india-logo-feature.jpg?itok=uM_LgRLL)>

Excerpt from [Ad Age India](http://www.adageindia.in/blogs-columnists/guest-columnists/mobilewatch-the-cost-of-love-20-1-billion-to-be-precise/articleshow/67938368.cms) -- "Be mobile friendly: there is a lot on the mind of the always-connected, always-on consumer. While balancing everything else that is going on, they expect companies to understand last-minute needs and cater to them seamlessly. This consumer, in return, will pay with loyalty. Amazon is a prime example. For the companies that want to win, get mobile right, be friction-free and use history to better understand the needs of this digital-savvy consumer."

[Read more](http://www.adageindia.in/blogs-columnists/guest-columnists/mobilewatch-the-cost-of-love-20-1-billion-to-be-precise/articleshow/67938368.cms)